Other: Impressions under the “Other” category can come from a variety of sources, including post shares, saves, photo and video tags, mentions, and post notifications.Instagram Insights is an in-built analytics tool that offers data on followers’ demographics, actions, and content. This data allows you to evaluate the content, compare campaigns, and determine the performance of individual posts. This is a great sign, as it indicates you are doing a good job activating your audience on a consistent basis.įrom Profile: This number comes from the amount of times a user clicked on your post directly from your profile. close to your follower number), that means a large percentage of the people who follow you are viewing your content directly on their home feeds. In an ideal world, 100% of your followers would see everything you post, but this isn’t typically the case, as Instagram’s algorithm prioritizes the posts a user sees first by a number of factors, including recency, interest, and user relationships. Tag relevant search terms that are applicable to your post so that people who aren’t following you can discover your content (for example: tagging a breakfast recipe with #breakfastrecipe so users searching for new meal ideas find your post).įrom Home: This means that your post appeared on your followers’ home feeds. Adding a few strategic hashtags increases your post’s visibility and searchability. Instagram breaks down the source of impressions even further, as seen below:įrom Hashtags: This indicates that people discovered your content via hashtags. Why is it important to you? If your impression numbers are much higher than your reach numbers, this is a great sign that your content warrants multiple views and has created a lasting impression. Impression numbers will (in most cases) be higher than the reach number, since people can view a post multiple times. What is it? The amount of times a piece of content has been viewed. Why is it important to you? Reach is the best indicator of content performance, and a higher reach usually leads to higher engagement metrics. What is it? The number of unique accounts that saw a post, either in the home feed, Discover tab, hashtag or location search, or tagged posts
It is also a good indicator as to what content is attracting new viewers to learn more about you. Why is it important to you? The higher the number the better, as it indicates your post was intriguing enough to explore your page more. What is it? How many people clicked through to your profile from your post. Conversely, if the engagement rate is on the higher end, followers are interested in the content that is being consistently shared. If engagement numbers are low relative to the corresponding following (we call this “engagement rate,” or total number of engagements divided by an account’s total following), it may signal that followers are not interested or do not see the value in the content that is being presented to them. Engagement is a valuable metric for marketers because it means that viewers are responding to the content. Together, likes, comments, saves, and shares make up a post’s engagement number.
Why is it important to you? If you are hoping to educate or inspire others through your content, high save numbers signal that your content is working and are an indication that similar content should be created and shared in the future. Recipes, tutorials, and inspirational posts are saved most often. What is it? Users can bookmark content for future reference using the save button.
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